SEO

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Print

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Radio

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Billboards

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SEO • Print • Radio • Billboards •

Social Media

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Email

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SERP

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Website

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Blog

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Social Media • Email • SERP • Website • Blog •

Dynamic Marketing Executive with Proven Multi-Channel Expertise

With over a decade of experience in the print industry and a robust track record of driving growth for Fortune 500 companies, I am a dynamic Director of Marketing ready to elevate your brand. My journey has evolved from mastering traditional print and direct mail strategies to becoming a digital marketing leader, specializing in content marketing, SEO, and multi-platform campaigns. I seamlessly integrate innovative digital solutions with established marketing foundations to deliver measurable results. As a forward-thinking strategist, I am dedicated to staying ahead of industry trends while fostering cross-functional collaboration. Let’s explore how my comprehensive skill set can transform your marketing efforts and drive your business forward.

Comprehensive Multi-Channel Marketing Expertise

    • Over 10 years of experience in the print industry

    • Developed and expanded direct mail segment

    • Managed point of purchase marketing for Fortune 500 clients

    • Spearheaded email marketing initiatives.

    • Master content marketer utilizing content splintering strategy.

    • Expert in website design and development.

    • Skilled in SEO and SERP optimization.

    • Strong understanding of Google Analytics to enhance web development and online presence.

    • Manage Pay-Per-Click (PPC) advertising working closely with Google to increase results.

    • Create engaging video content promoting services and products on YouTube and social media.

    •  Track and measure the effectiveness of digital marketing campaigns, allowing for data-driven decision-making.

    • Created high-performing digital marketing pieces for 5 major platforms.

    • Leverage radio advertising to increase brand awareness and expertise in the community.

    • Successful implementation of billboard campaigns.

    • Engage new clients through sponsored content/native advertising.

    • Plan and develop client and community events resulting in additional business and referrals.

    • Script development for cold calling and client care calls.

    • Actively attend industry and community events/trade shows connecting with potential clients and partners.

Innovation-Driven Leadership

    • Successfully leads cross-functional teams in launching integrated marketing campaigns.

    • Led targeted marketing campaigns exceeding sales goals.

    • Foster a culture that encourages idea sharing and teamwork across departments to drive innovative solutions and achieve common goals.

    • Seamlessly integrates traditional and digital marketing channels.

    • Develop cohesive strategies across multiple touch points.

    • Implemented channel marketing strategies leading to significant revenue increases.

    • Efficiently manages and allocates substantial marketing budgets for maximum ROI.

    • Committed to ongoing learning and skill enhancement.

    • Rapidly adapts to new marketing technologies and methodologies.

    • Dedicated the last two years to mastering digital marketing.

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